So the doc's ad began with the bullet-point claim that he Returns Phone Calls Promptly. Gray hair, years of practice, and that's the first thing he wants to proclaim about his professional persona. The second bullet point contends that he offers Same Day Appointments. After those two sales points, he goes on to mention that he has 25 years of experience and an impressive list of educational and academic appointments. His picture reveals that he sports a friendly smile.
It seems like a funny statement that a distinguished doc is advertising that he returns his phone calls and offers Same Day appointments, as if this is a bonus. Shouldn't everyone return their calls or at least have them screened, prioritized, dealt with in some way, even if simply to have a nurse say "That sounds important, why don't you come in to see the doctor?" And same day appointments: Pediatricians see kids the same day, why is it so hard to find an adult doc who does the same. Why are these things Bonuses? And if you're wondering why such a doc needs to advertise, your guess is as good as mine, but the ad said nothing about insurance participation and I'd bet he's running a concierge, fee-for-service practice.
I suppose we've had this discussion in a variety of ways on Shrink Rap already-- we've talked about emergency call-back policies, and this past weekend I commented that I get annoyed with friends who don't return my calls in Sunday Morning: Coffee & The New York Times . Actually, it's worse than that-- I really don't maintain close friendships with people who don't return my calls; most of my friends are conscientious people who get back to me promptly. And they are all very busy people.